Look Who’s Blogging Now: Minor League Player Blogs [Part 2]

[Read Part 1]

June 28, 2009 — In my previous post I offered a high-altitude survey of the who, what and where of minor league player blogs.  In this post, I’ll start drilling down into the individual stats, namely, number of posts per author, word count per post and number of comments per post. The analysis here will begin to tease out what sort impact each of our ballplayer-bloggers is making in the MiLB.com blogosphere.

Results

A few notes about these numbers. When looking at the total posts, remember not everyone started blogging at the same time. Nonetheless, most started blogging during spring training, around February/March. Word count is an approximate average calculated for a randomly sampled handful of posts, roughly five or six, when possible. Comments/Post was calculated via a similar method—grab a handful of posts, count the total number of comments, divide by number of sampled posts. Hopefully this makes sense.

Not sure if the charts do much to clarify the stats. They sure look pretty though, don’t you think?

Analysis

Analyzing these numbers is hardly an exact science due the high number of variables contributing to the final results. Suffice to say these results alone probably won’t reveal any useful, magical formulas for success. They will, however, provide an important starting-off point for when we start assessing the content of each blog. Thus I want to at least discuss some of the general principles/assumptions/wild speculations before moving on.

At first blush, the American League (127 posts) seems to be leaving the National League (79 posts) in some serious dust. After removing blogs by Chris Hayes, who’s posted a staggering 41 entries since mid-February, the adjusted totals are a bit of a mixed bag. Post frequency and comments/posts are roughly equal. The big difference, not shown in the charts, is total word output. Even without Hayes’ contributions, American League bloggers produced roughly 4,421 total words, about double the National League’s 2,149. On final analysis this researcher concludes American League minor leaguers are a more cyber-sociable group than those hailing from the National League.

Total Posts

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Total posts is an indicator of post frequency. And why is this important? Although there’s no clearcut consensus or magic formula for blogging success, most blog readers seem prefer the following combination: high post frequency + medium word counts + a photo/video gew-gaw or two.  Of the three, post frequency seems to make or break the spell for most readers. While we’re on the topic, about those, “Sorry, I know it’s been a while”  excuses, use them sparingly. After awhile, it won’t matter why, readers will stop clicking over.

Post Length

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While easy to quantify, this stat is a bit tricky to qualify. On the one hand, longer posts mean more news. On the other, a long, winding story that takes too long to get to the point will quickly lose your reader. 300-400 words is a perfectly acceptable length. The less-is-more writing technique takes some practice to pull off, nonetheless, it’s a worthwhile skill to cultivate, particularly since your audience is used to having information delivered via 2:35 minute YouTube videos and/or 140-word Tweets. One website declared the average page visit lasting only 96 seconds. Woof.

This post, in fact, teeters dangerously close to marathon-like. Nonetheless, there are times when popular appeal must be sacrificed in the name of scientific truth-seeking.

For longer posts, think about including in a photo, widget or video clip to help break up blocks of boring print. (Now do you see why I included the charts? Ssssh! That’ll be our little secret.) One handy trick if you find yourself with a novella of 1,000-plus words is to chop it in half, or even three,  and offer them as a matched set. Best of all, by stringing them out like this, you’ve given yourself a deadline extension of at least another week before having to come up with something new, witty and charming.

SIDEBAR: The Amazin’ Hayes

Speaking of post length, now would be a good time to make special mention Chris Hayes. The side-arming relief pitcher with the yoga-instructor wife has produced roughly 51,660 words as of early June, when I sampled his blogs. In real-world terms, he’s well on his way to putting the finishing touches on a mass-market mystery or romance paperback.

To put this into context with his professional peers, below is a bar graph representing Hayes’ total word count compared to the other 22 ballplayer-bloggers. It is really, really tiny because Hayes’ total word count exceeds that of his peers by orders of magnitude, in other words, multiples of 10!

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OK, goggle-eyed amazement aside and back to the original concern stated in Part 1, does this sort of quantity mean a better blogging experience? And if not, what is the magic formula to a well-written, well-visited, well-spoken of blog? Stay tuned, and these mysteries will be revealed. . .

Comments

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You’ll notice no data was collected on star-ratings. Although quite easy to tally up, these little popularity polls offer no contextual information as to why a certain post is popular, or not. Also, the quick-and-easy, one-click process means you can never be quite sure if the rater even bothered to read the blog before boosting up (or dragging down) someone’s work with a quick click. Kind of like choosing players for the All-Star Team; pick your favorite and start voting away, up to 25 clicks/day. (BTW, if you’re wondering, no, I don’t participate in All-Star Team voting, minor league or otherwise.)

A better litmus test of who is actually reading is provided by comments. Feedback via reader comments are a very important indicator of whether your blog is actually “doing anything” besides just taking up space on the server hard drive. For example, a loyal commenter following usually indicates the blogger is providing useful/entertaining information for his targeted audience. Comments can also give a reading on how friendly/interactive a blogger is with his readers. A couple of our ballplayer-bloggers have taken interactivity a step further, asking for comments and feedback, which is a great way to generate repeat visits. One caveat, blogs showing only a few comments doesn’t necessarily mean they’re not popular. For every comment posted, there’s likely to be a whole mess of lurkers. Also, it’s important to note blogs with the most comments are not necessarily the ones with the most frequent entries or longest posts.

Coming up in the next section, we move on to the blog-by-blog, qualitative analysis. Unlike baseball, this portion of the competition will be a judged event, which means I’m open to bribes, . . .er, oops! I mean suggestions. In this most critical section of the whole shebang, I’ll do my durndest to point out what seems to work, as well as what doesn’t. . .Your friend in baseball.

Add comment June 28th, 2009

Link of the Week (or Whenever): Ryan and Valentine

June24, 2009 — According to Bobby Valentine, The Nolan Express at 60 years old is still bringing the heat, . . . .as in, 85 mph, . . . in street shoes, . . . on flat ground. Yikes! .  .  .Your friend in baseball.

Add comment June 24th, 2009

Look Who’s Blogging Now: Minor League Player Blogs [Part 1]

June 21, 2009 — Minor League Baseball has jumped onto the blogging bandwagon, finally. Compared to 2008, when they recruited a grand total of five journals, the new-look MiLB.com boasts 23 ballplayer-bloggers. Of course quantity is not the same as quality, so how does the bigger, better bush-league blogosphere measure up?

I should begin this little exercise with a disclaimer. Along with being a writer, I’ve also been paid at one point or another in my career to coach athletics and tutor English. As you know, or should by now, . . .and if not, go look around for heaven’s sake, um, . . .where was I? Oh, right. At any rate, the motto around here at TSJ is “athletes come first.”

Technical

Creative

Overall

It would be far too easy (not to mention self-important) to throw out a bunch of judge’s scorecards and declare mission accomplished. Instead, I’m hoping this review will:

• Provide a little showcase for these labors of love; it’s not like the ballplayers get a performance bonus for putting up good stats in word counts or fan comments.
• Highlight the bloggers who put a little extra into their work; you know, stuff like originality, sweat, information, creativity, intelligence (blogging is a brain game, after all).
• Induce some grins to go along with constructive tips on how these burgeoning bloggers might improve their work; I mean, if it were you, wouldn’t you prefer the same consideration?

OK, on to the show. Because of the size of the database, I’ve organized the review into sections. This first part is a statistical overview, no critiques of content. Just the facts, in other words.

Results

Let’s start by taking a look at who’s in the mix and how they’re distributed. . .by MLB division, position, competition level. You’ll notice each blogger’s name includes a link to their site so you can visit and follow along as we go.  I purposely did not include blog titles, those will be discussed when I start reviewing the individual blogs.

Missing: Houston Astros (Central), New York Mets (East), San Francisco Giants (West), Washington Nationals (East)

Missing: Boston Red Sox (East), Tampa Bay Rays (East), Toronto Blue Jays (East)

Analysis

As you can see from the pie graphs, Western division teams, in both leagues, offer the best blog selection. This was a completely unexpected result, and I haven’t been able to come up with a reasonable hypothesis. Longer bus/plane rides? Higher percentage of English majors drafted? More hitter-friendly, high-altitude ballparks? Who knows? If there is a P.I. out there with grant money to fund further research into this curious phenomenon, please post your comment below. I promise to respond in 48 hours.

It is particularly interesting to note who’s missing from the list. The American League East has the weakest showing, with all three no-shows coming from the Eastern Division, and most notably Boston. Those of you who are Angels and/or Yankees fans, you may be gloating right now. Bear in mind, though, we’re still in the minors.

More pitchers feel the urge to put their thoughts down in print. You have to wonder, aside from PFPs and maybe BP, what else do they have to do between starting or relief appearances? Because of their reputation for being thinking men-athletes, catchers were counted separately from the rest of the position players. They may be the brainiest, however it appears as though they prefer to keep their thoughts to themselves. Only one backstop from each league. It should be pointed out this might have been a constraint mandated by MiLB editorial staff, only one catcher on the playing field =  only one catcher/league on the blogroll.

Most of the bloggers come from the Triple-A levels, nationwide. I cannot think of any reason why MiLB would have a preference for what level a player is blogging about, so I will speculate this to be a self-selected trend. Perhaps it’s a bit much to ask an 18-year-old to write home and to hundreds of strangers every week. Then again, perhaps the Triple-A player is more confident of sticking around for awhile, saving a considerable amount of embarrassment from a blog ending suddenly due to being released mid-season.

Up next, the blog-by-blog stats. How many, how long, how popular. Are we having fun yet? . . .Your friend in baseball.

Add comment June 21st, 2009